PetSmart uses a wide variety of digital
tools/platforms. They include:
·
The petmsart.com website
·
Facebook
·
Twitter
·
Instagram
·
Pintrest
·
Youtube
·
Google+
“Our strategy is to be the preferred provider for the
lifetime needs of pets (wikiinvest.com).”
To hold true to their value proposition, PetSmart offers a wide variety
of pet supplies and an ever-expanding list of pet services (grooming, training,
veterinary, boarding, ect.). These services make PetSmart a one-stop shop for a
pet owner’s needs. PetSmart also offers
superior customer service. Employees are
very knowledgeable when it comes to furry friends, so they are able to offer
meaningful advice and tips, unlike a grocery chain would. Lastly, PetSmart
focuses on creating a customer experience efficient and consistent every time.
To do this, employees ensure that customer check-out lines are never than long,
and that popular products are always in stock.
Sources:
http://www.wikinvest.com/stock/PETsMART_(PETM)/Strategy
