PetSmart Digital Tools and Value Proposition

PetSmart uses a wide variety of digital tools/platforms.  They include:

·         The petmsart.com website

·         Facebook

·         Twitter

·         Instagram

·         Pintrest

·         Youtube

·         Google+

“Our strategy is to be the preferred provider for the lifetime needs of pets (wikiinvest.com).”  To hold true to their value proposition, PetSmart offers a wide variety of pet supplies and an ever-expanding list of pet services (grooming, training, veterinary, boarding, ect.). These services make PetSmart a one-stop shop for a pet owner’s needs.  PetSmart also offers superior customer service.  Employees are very knowledgeable when it comes to furry friends, so they are able to offer meaningful advice and tips, unlike a grocery chain would. Lastly, PetSmart focuses on creating a customer experience efficient and consistent every time. To do this, employees ensure that customer check-out lines are never than long, and that popular products are always in stock.

Sources:

http://www.petsmart.com/

http://www.wikinvest.com/stock/PETsMART_(PETM)/Strategy