As stated in my previous blog post, PetSmart takes advantage
of the following platforms:
- · The Petsmart.com website
- · Youtube
- · Google+
The content on the Petsmart.com website is mainly driven
towards information and sales. Each
webpage displays special offers, and promotes specific items. The content on Facebook, Twitter, Instagram,
Pinterest, and Google+, however, varies greatly from the website. PetSmart’s social media presence focuses more
on posting cute pictures of animals in an attempt to generate more likes,
shares, retweets, ect. (quite successfully I might add!). This social media strategy pushes PetSmart’s presence
farther into the community. On YouTube, PetSmart creates numerous informational
videos regarding animal care as well as heartwarming PetSmart adoption videos.
Regardless of the platform, PetSmart holds true to their
value proposition of being “the preferred provider for the lifetime needs of
pets.” PetSmart
offers a wide variety of pet supplies and an ever-expanding list of pet
services (grooming, training, veterinary, boarding, ect.). These services make
PetSmart a one-stop shop for a pet owner’s needs. Electronically, the
videos PetSmart creates to educate pet parents are extremely valuable.
Of all of PetSmart’s platforms, the only ones
they really try to promote products on are the petsmart.com website and on
Youtube. Petsmart.com allows shoppers to
purchase products online and have them directly shipped to the customer’s
house. While Youtube does not have a
direct sales cart, the informational videos the company produces often promote
specific products PetSmart carries, and directs the viewer to the Petsmart.com
website if they are interested in purchasing it.
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