Blog Post 4: PetSmart's Evaluation and Metrics

Accessibility

PetSmart’s website is clean and easy to navigate. The links at the top of the page separate their products by type of animal, such as Dog, Cat, Fish, Bird, Reptile, etc.  The PetSmart website also works in Chrome, Firefox and Internet Explorer.

Navigation

Navigating through PetSmart’s website is easy. After clicking on the category of animal you’re shopping for, the products are then broken down into types of products (Food & Health, Supplies & Training), which are then broken down into sub-categories (Dental Care, Flea & Tick, Food, Treats, Beds & Blankets, Bowls & Feeders, etc.).

Design

The design of PetSmart’s website is very neat and tidy.  The background is white, and the main font colors are red, blue, and black.  The font used is easy to read.

Content

The website’s content is up-to-date. The home page displays what promotions are currently going on. The content (such as their ads) is straight to the point and easy to read.

Security

There have not been any indicators that make me believe PetSmart’s security is of concern, although their privacy policy states that “no e-commerce solution, website, database or system is completely ‘hacker proof.’ You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse. (PetSmart Privacy Policy)

Other Information

Overall Marketing Grade: 68/100

Inbound Links: 10,351

Indexed Pages: 495,000

Social Media

·         Twitter Followers: 139,566

·         Facebook: 2,162,037 Likes

·         LinkedIn: 27,458 followers

·         Instagram: 59.6K followers

·         Pinterest account: 9,609

·         YouTube: 13,382  subscribers

·         Google+: 9,012 followers

·         Target Blog: none

(Marketing Grader , 2014)

http://www.petsmart.com/helpdeskcategory/us-helpdesk-safety-category-US_helpdesk_category_safety?article=US_helpdesk_article_safety_privacy#security